Owela (Open Web Lab)

Owela is an online space for open innovation with users, customers, developers and other stake holders. It provides tools for understanding users’ needs and experiences as well as designing new products and services together.

Owela project spaces may be used as a co-design space from the first ideas until the final product testing or only in selected phases of the innovation process (from 1 week to a few months). Project spaces can be either public or limited to a certain user group.

The public Owela is at the moment only in Finnish, but the project spaces can be in whichever language. The current options are English, Swedish, Finnish and Italian.

More information:

• Owela brochure (pdf)
• Owela poster (pdf)

Services for companies

Companies can utilize the Owela community in different stages of the innovation process:

• developing new innovations based on consumer needs
• testing early service concepts and developing them further with users
• testing and developing prototypes
• evaluating existing services
• marketing and consumer research

Owela can be combined with other user-centred design methods and utilized as a communication channel between face-to-face studies. User research can be done either publicly or, for confidential user studies, in restricted environments. Special versions for different languages can also be made easily.

Please contact owela (at) vtt.fi for more information!